Rory Sutherland Alchemy How Crazy Ideas are Born Book

Product description from producer

Everything illogical works very effectively in life, advertising and business. And although modern marketing and advertising are increasingly based on big data and customer logic, the brand's popularity is still determined by the unconscious and irrational behavior of people. The author uses thematic examples to reveal the laws of human perception, explaining why illogical, tasteless and inconvenient products become hits.

Year of publication: 2019 

 Language of publication: Ukrainian 

 Cover: hardcover 

 Genre: science pop