K. Vermond Trends: How they Arise. Spread and Explode Book

Crocs, Pokemon Go, the anti-vaccination movement, quinoa... Let's look at it all critically: humanity sometimes creates hype in a really empty place. After all, many megatrends, such as "lame" skirts, are now remembered only by experts in the history of clothing.

However, why do we chase trends sometimes contrary to common sense? Let's get to the truth! Because she is amazing! Because often ridiculous fashion fads are driven by powerful economic forces backed by serious psychological research. In addition, it is simply very interesting and fun: to hear about the explosions of incredible fashion! And also cool color illustrations by Clayton Genmer and a bunch of weird stories and incredible facts. It will not be boring not only for teenagers, for whom this book was created, but also for adults!