Neil Wreckham Sales Technique SPIN Book

Product description from producer

Traditional theories about how to sell may work well in small sales, but cease to be effective as the scale grows. By understanding what type of sales your business is dealing with, you will be able to sell more. The author of this book together with the team for twelve years researched the work of 10 thousand sales representatives, analyzed more than 35 thousand commercial contacts and developed this technique.

Year of publication: 2019 

 Language of publication: Ukrainian 

 Cover: hardcover